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+63916-289-4864
email:
adanieldelacruz@gmail.com
About me
Seven (7) years of professional experience in Advertising and Graphic Design, Three (3) years of professional experience in 3D Illustration and Animation. Two (2) year of professional experience as a Fashion Designer for a couture label. Holds a post baccalaureate in 3D Animation. Holds a bachelor’s degree in fine arts major in Advertising Arts. Intensive seminars,trainings and workshop in 3D arts,video composting, editing, graphic design, branding, project management, program management and brand management.
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TITLE: Caterham Super 7 Software: Autodesk Maya 2008, Photoshop, Mental Ray via HDR Completion Time: 5 days 3 hours Client: First Ac...
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TITLE: Steampunk Golems Software(s): Autodesk Maya 2008, Adobe Photoshop, Mental Ray via HDR Completion Time: 6 days 2 hours Client: ...
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TITLE: Garage in Ruins Software(s): Autodesk Maya 2009, Adobe Photoshop CS3, Maxwell Render Completion Time: 1 day 2 hours Client: P...
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Back in 2010, this was a project for our client Coca-Cola Bottlers. It was to serve as an information booklet for retail shop owners who wil...
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TITLE: Duracell Parazitpano Görsel POSM (Point-of-Sale Merchandise) Software(s): Autodesk 3Ds Max 2010 Completion Time: 5 hours Clien...
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I did this scene last 2009... and just recently had it rerendered with wireframe animation. Sadly being one of my first full scene works......
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No one can stop yer fall! done around 3 minutes materials: black ballpoint pen & black kurecolor on recycled board
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TITLE: Duracell CT Angled Displays • Counter Top Display • 2 Tray Display • 4 Tray Display • 8 Tray Display Software(s): Autodesk 3Ds...
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On April of 2011, we had a campaign pitch for Novuhair. For those who don't know Novuhair, it's actually a hair growth serum. The c...
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This was one of my personal projects that later, the concept was bought from me. I remember they changed the material from narra wood to fib...
Archive for 2013
WSO: Prime Homes - Hiraya Campaign (2010)
One of the few realty campaigns I pitched in. Around June 2010, we had a pitch for Prime Home's Hiraya. It is a new condominium located near the Capitol Hills area in Quezon City. As we were given in our project brief. Hiraya had this theme, of being close to nature and "dreamy". So here are a few of my concepts in poster form:
WSO: Coca-Cola Merchandise Rack (2010)
This was one of a few of my designs for Coca-Cola's Merchandise Rack for their 1.5L Coke Bottles. As also instructed by my superiors, it must also include the Brand Logo and the banner below: "Iuwi and Saya!"
WSO: Piccolo Mondo Pizzeria Logo Design (2010)
Back in 2010, we had a pitch for a newly put Pizza Parlor located in Tagaytay. Our team was asked to create logo designs for the pizza place. We didn't get to taste test or even do a location survey... but instead gave us limitations and a "must have an italian feel".
Here are my concepts for Piccolo Mondo Pizzeria's Logo:
As requested by the client, it must have a minimalist but straight to the point feel.
WSO: Novuhair (2011)
On April of 2011, we had a campaign pitch for Novuhair. For those who don't know Novuhair, it's actually a hair growth serum. The campaign pitch lasted for two tries. But in the end we weren't able to seal the deal.
So here are some of the ideas I pitched in for the Novuhair Campaign.
So here are some of the ideas I pitched in for the Novuhair Campaign.
Barber's Cape: this was actually one of the first few ideas I had that would click very well especially if we would tie-up with Class B-C barber shops and parlors.
Hair Loss Shirt: To possibly boost the awareness on Novuhair, this was my second idea. A Hair Loss Shirt, that would be worn by "Bald-Head Ushers" giving away information flyers of Novuhair. This would in turn grab lots of attention in public.
and lastly an Interactive Infographic Pop-up, that would be pop-up on search engines such as Google, Yahoo, and even Yehey.
WSO: BDO Personal Loan (2010)
Got Milk?
With permissions from my former colleagues, here is a sample animation I contributed in to creating way back 2009.
Mushroom Model and Texture Maps done by me via Autodesk Maya 2009
Tag :
3D Animated Reel,
3D Modeling,
WSO: BDO Buy Now Pay Next Year Campaign (2010)
This was for BDO's Buy Now Pay Next Year campaign last August 2010. Concept was called: "Red Stamp"
Concept: Red Stamp
Client: BDO
Ad Agency: Workshop One
Produced into: Flyers, Posters, Tent Cards and POS materialsWSO: Coca-Cola Bottlers Philippines: CDE Cooler Information and Facts Comic (2010)
Back in 2010, this was a project for our client Coca-Cola Bottlers. It was to serve as an information booklet for retail shop owners who will be owning the Coca-Cola Refrigerator / Cooler. The approach was to make it easier for people to understand and even fun to read than the usual booklet. Thus the reason why it was made in comic form.
Client: Coca-Cola Bottlers Philippines
Ad Agency: Workshop One
Character Concept, Inks and Pagenation by: Anton "Bunny" de la Cruz
Colors by; Juan Carlo Maala
Copy and Proofreading by: Ogy Yap
Project Date: November 2010
Client: Coca-Cola Bottlers Philippines
Ad Agency: Workshop One
Character Concept, Inks and Pagenation by: Anton "Bunny" de la Cruz
Colors by; Juan Carlo Maala
Copy and Proofreading by: Ogy Yap
Project Date: November 2010
more after the break















